Unit 3 & 4 Visual Communication Design
Visual Communication Design is a subject that requires problem-solving and critical thinking skills. It involves exploring these skills across three distinct design fields which each have their own nuanced language and conventions. Each student has to work to a brief with real-world constraints, giving them a unique and practical experience. The students this year were challenged but showed initiative and determination to develop their designs. I am proud to present this year’s final presentations.
MVP, an up and coming basketball brand, tasked me with creating branding and a new basketball shoe design. I was asked to design a logo and packaging so that the brand is easily identifiable from other competing brands. Throughout my design process, I explored a range of different media such as watercolour, clay and Copic markers. As well as exploring the digital application of design elements and principles. The final presentations show the digital rendering and orthogonal drawing of the shoe design and a physical mock-up of the branded packaging.
Footscray Eagles is an existing soccer club that requires a new pavilion design for their training pitch and a new branding on uniforms. In the design process I explored many different ideas and looked at a range of design elements throughout. The designs were both resolved digitally. The final presentations include an architectural floor plan with an elevation of the pavilion and uniform concepts.
Misfitz Bar and Distillery, a new gin company in Fitzroy, asked me to create branding and labels for a new gin range as well as a bar and distillery that reflects the company branding and identity. I was lucky enough to have the opportunity to visit the Four Pillars Gin Distillery in Healesville, which was great inspiration and gave me something in the market to compare to my designs. The final presentations include an architectural floor plan with elevations of the distillery and labels presented on bottles.